Sales Support

Traditional telemarketing and direct mail may be a cost effective tool for identifying stand-alone decision makers.

However, most of our clients have a vastly more complicated buying process. The line-of-business manager is generally the purchase influencer and decision maker in large-scale purchases.

For this reason, many telemarketers find it more difficult to develop actionable sales intelligence for their clients. This is due to inexperienced staff, lack of context (how does a business problem map to a solution) as well as the simple problem of engaging with the decision-maker.

Once the decision makers have been identified and contacted, most telemarketers or appointment-setting services find it extremely difficult to engage with the decision maker in a meaningful way. Because of all these factors, our approach is much more effective.

Related PWMG Case Studies
Property Inspection Vendor Revamps Messag
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Global Market Research Firm Turns to PR and Thought Leadership Campaign to Boost Industry Awareness and Sales
Financial Advisory Firm Leverages Public Relations Campaign to Promote Merger and New Capabilities
University Doubles Enrollment in Executive MBA Program with Marketing Strategy, PR and Lead Generation Campaign

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Another Client Success:

"PWMG is a rare type of PR and
communications agency whose
creativity and entrepreneurial
spirit are able to get results in
the most challenging of
environments. Their professional
attitude, responsiveness and
understanding of complex
professional services
environment has proved
invaluable in helping me do my
job. I'd recommend PWMG’s
services to firms large
and small."

- Richard Sharp
Towers Perrin

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