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Sales Support

Traditional telemarketing and direct mail may be a cost effective tool for identifying stand-alone decision makers.

However, most of our clients have a vastly more complicated buying process. The line-of-business manager is generally the purchase influencer and decision maker in large-scale purchases.

For this reason, many telemarketers find it more difficult to develop actionable sales intelligence for their clients. This is due to inexperienced staff, lack of context (how does a business problem map to a solution) as well as the simple problem of engaging with the decision-maker.

Once the decision makers have been identified and contacted, most telemarketers or appointment-setting services find it extremely difficult to engage with the decision maker in a meaningful way. Because of all these factors, our approach is much more effective.


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University Doubles Enrollment in Executive MBA Program with Marketing Strategy, PR and Lead Generation Campaign

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communications agency whose
creativity and entrepreneurial
spirit are able to get results in
the most challenging of
environments. Their professional
attitude, responsiveness and
understanding of complex
professional services
environment has proved
invaluable in helping me do my
job. I'd recommend PWMG’s
services to firms large
and small."

- Richard Sharp
Towers Perrin

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