About UsBlogCase StudiesContact





Food Service Design Firm
Gets Business Boost through PR, Blog and Content Marketing

Background

Webb Food Service Design, a Tustin, CA-based food service design firm, had steadily built a stellar reputation for award-winning food service design work on behalf of a variety of organizations in academia, business, health care, hospitality and entertainment.

Yet, marketing and sales efforts for the company were increasingly being driven by the Internet. Webb Design realized that it needed a website that would effectively and convincingly inform prospective clients about its exceptional work.

Challenge
Webb Design wished to more effectively highlight its capabilities and project work through its own website, and it had a collection of excellent case studies that were not being effectively marketed online to help spread the word about the firm’s award-winning work. The company also wished to leverage a strategic public relations program to spread the word about its outstanding work and to attract more clients in the Central, Midwestern and Eastern parts of the U.S. and Canada.

Solution

Webb Design engaged with the Pete Wiltjer Marketing Group for marketing and public relations services.

Among the results delivered:

PWMG developed all content for two new websites for the company (its own corporate site and a second website to promote a partnership with health care consulting firm DM&A)

  • And helping to significantly increase the quality and quantity of traffic to its corporate website
  • PWMG conducted a public relations campaign for Webb Design that has led to feature-length articles profiling the firm’s work

Results

Results
Webb Design continues to enjoy benefits of PWMG’s work today, including:

  • Improved search engine optimization performance
  • Increased quality and quantity of traffic to its corporate website
  • Improved and sustained online visibility across key target markets
  • Record number of new RFPs in 2010 and 2011

“The Pete Wiltjer Marketing Group has become a trusted marketing partner for Webb Design, said Jim Webb, principal, Webb Design. “We looked at a lot of marketing and PR agencies before selecting PWMG, because we needed to find a partner that not only understood the intricacies of marketing and PR processes for the food service market, but a firm that also was able to apply creative solutions and produce an outstanding product for us.”


Related PWMG Services
Public Relations | Marketing Strategy | Database Marketing

Back to Case Studies

 

 

Recent Posts:

 

 

 

©2015 Pete Wiltjer Marketing Group, Inc. | All Rights Reserved | Email: info@pwmginc.com | Phone: 630.701.3363 |