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Pete Wiltjer Featured Speaker at American Marketing Association Meeting, Chicago Chapter
Leads meeting that addresses strategies for integrating marketing efforts with lead generation processes

Chicago, IL (Sept. 9, 2009) - Pete Wiltjer was the guest speaker at the Chicago chapter of the American Marketing Association’s Business-to-Business monthly meeting in September. He talked about the importance of effectively integrating a brand message within a company’s outbound lead generation efforts.

Among the presentation’s key points: aligning email and telemarketing with a positive brand experience, offering examples for connecting with a prospect’s need, and focusing on return on investment in outbound marketing campaigns.

“It is always an honor to be invited to share marketing expertise with my peers,” said Wiltjer. “We were able to introduce some new strategies that these successful marketers would be able to take back and incorporate effectively into their own organizations.”

The Pete Wiltjer Marketing Group, Inc. (PWMG), with offices in Aurora, IL, is a leading B2B marketing and communications firm for the small-to mid-sized business market. PWMG offers a broad range of marketing and communications services and provides its clients with outstanding value and exceptional service. The firm’s unique combination of marketing, public relations and sales support services moves clients’ best targets through the entire new account acquisition cycle – transforming targets to customers. Visit PWMG online at http://www.pwmginc.com

 

 

 

 

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